SONY WALKMAN PROJECT

Concept and lead design for this collaborative project on music.

It is aimed to force a reappraisal of the Walkman brand and drive awareness of it as a digital brand.


Agency: Dare

 

SONY ERICSSON WALKMAN

This is a very successful project. The worlds consisted on elements of the brand personalities of each mobile, for different audiences.

My role: illustration, some design and ideas, motion design.

Agency: Dare

 











WALKMAN PROJECT
(Proposal no.1)

Concept and design for the first proposal for the Walkman Project.

This is a different approach for the grace of producing mixes. It is aimed on the basic icons of music: instruments, scores and musical notes, floating in a funny interface.

Agency: Dare

 

 



SONY BRAVIA CAMPAIGN

Design and art direction for the campaign site of the most expected piece of advertisement of the year.

This is a temporary exhibition of pictures from the making of the shoot - to generate intrigue by providing puzzling images.

Agency: Dare

 

PREMIER INN

Design and art direction for the first online campaign for this company, starring Lenny Henry.

Agency: Dare

 

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KIKASS CALCULATOR

Conception, ideas and art direction for an application sponsored by Barclays to help young people to save money.

The idea was to turn a dull thing (hints on how to save money) into a funny one.

I've chosen illustrating a bill and the elements in this style because it matched perfectly the identity of Kikass, a website for young people and charity.

Agency: Dare

 

SOLITAIRE ON DRUGS

How would that be if you play solitaire on acid? So this would be the point of view, I guess.

Explorative concept by me and Lucas Levitan.

 

 

 

 

VODAFONE FREE WEEKENDS

Art direction, design and motion for online campaign. The whole campaign was very psychodelic and stimulating from the design point of view.

One of the most interesting things was the exploration of the media spaces.

Agency: Dare

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SONY BRAVIA (piece from the winning pitch)

Design and art direction for the ad that was presented to Sony as part of the pitch Dare won to Sony products.

Agency: Dare

 

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INDIAN GOD

This is a study on vector illustration and motion, based on indian cliches

Please click to launch animation >